Both the architecture of the building as well as the significance of the Paramount brand and history were taken into consideration when developing the concept for this façade lighting design. The focus of the design scheme was on two key architectural features; the podium, which is the main focal point at street level and the top, which is the centre of attraction from a distance.

The concept took inspiration from the theatre and cinema marquees, iconic elements in Hollywood during the Art Deco period until this day. A carefully studied array of bulbs reflect the theatrical and entertainment essence of Paramount, while celebrating the architecture of the tower.