This iconic tower located in the heart of Riyadh, Saudi Arabia, presents extravagant living with a Hollywood flavor. Besides the residence apartments and suites, it includes a specialty restaurant, screening rooms, wellness centre, swimming pools and a kids club. The sophisticated yet inviting spaces, feature contemporary design cues and signature style of a major Hollywood studio.

The developed lighting design scheme is based on contemporary hospitality lighting principles with a theatrical approach. Indirect coves in lively colors create a vibrant setting and enhance the organic design on walls and ceilings. Concentrated beams define visual targets and add three dimensionality to the rooms, while stage inspired decorative lighting elements complement the cinematographic atmosphere.

Lastly, Led screen surfaces and backlit printed ceilings in common areas work as wow factors, providing visual stimulation and providing an augmented reality feeling.